After over 300,000 views on YouTube, Vimeo, and the official show site, we asked the creator and executive producer (Chris LaVoie) to explain the thoughts that lead to the creation of this special teaser for Top Recruiter, The Competition. This was what came from the proverbial horse’s mouth.
What was the concept behind the creation of the special teaser?
Have you seen some of these reality shows and say to yourself, “Really”? If major networks will showcase some of these shows, why would they not want to have a show which deals with one of the most important topics in today’s marketplace, Jobs.
I wanted to tackle one of the most important, if not, the most important issue facing our society. The job-less economy. However, I wanted to create something that was exciting and entertaining as a vehicle to provide valuable information that is pertinent to the world. I love peanut butter (Jif is my favorite) so I wanted to take the pill (being our economic state) and wrap it in several layers of peanut butter so that people would want to swallow it. The first layer of peanut butter was selecting a host that would command attention. We didn’t want someone who was just beautiful, we wanted to select someone who had some substance, and Renee Herlocker had that and more. Secondly, we wanted to choose a city that not only is one of the most beautiful and exciting locations in the world, but also had been deeply affected by this recession and so Miami felt in order. We wanted to create excitement and follow the basic laws of attraction by having a certain sophistication to the life style depicted. Americans can be anywhere in the economic spectrum, but we never cease to dream big, and so the third layer of peanut butter catered to that aspect. Finally, we had to address the pill, the information, the content was to tell the audience that in this season’s Top Recruiter series they were going to gain valuable insight that would help them improve their chances of getting the job that they desire or even move up the ladder within their profession. At the end of the day, 98% of Americans are going through some difficult times, and my responsibility as the creator and executive producer, is to shed some light on a very serious issue in a manner that will capture the audience’s attention.
Now, I am off to have a delicious “gourmet” peanut butter and jelly sandwich.